Here's how it goes: Creative people -- not web designers or software
developers, but artists, musicians, activists, writers, and other
colorful types -- tend not to make much money. As this city becomes less
and less affordable, those people leave. And when those people leave,
whom will the city's entertainment events target? The people who can
afford to stay: Young, well-off tech workers or high-income young
couples, whose tastes and lifestyles are cushier, more conservative,
less driven by purely creative aims, and, often -- if only in comparison
with the people they've replaced -- dull.
These bougies-in-training will want events to practice their
conspicuous consumption, whether on food, booze, music, or all at the
same time. And they'll get it at events like Noisette. This kind of
high-minded consumerism -- fun as it is -- will become the norm, even
more than it already has. So while it was once a respite for low-income
creatives and real deviants, who would pay $5 or $10 to go a show or a
party (at the Eagle Tavern, or Annie's Social Club, or Kimo's,
remember those?), swill cheap whiskey, and watch something freaky and
loud until early in the morning, San Francisco will slowly become one
big pork-belly party, an amusement park for well-off residents to
discover some new consumer good to become picky over, or for
bridge-and-tunnel types to visit on the weekend, go to an overpriced
club, and meet a hookup. Big concerts will draw kids from the 'burbs
paying $50 or more a head. They'll never believe they could be rich
enough to actually live here.
The freaks and creatives won't go too far -- they'll go to Oakland,
where there's much more space, at much lower cost. The kinds of reckless
energy that powered San Francisco music from the '60s through the '90s
will trickle away, as much of it has already. And the city will be worse
for it.
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